The Conservative Christian Momfluencer Machine

What if your favorite wholesome mom account was also your quietest political radicalizer?

Earlier this year, RNS Editor Roxanne Stone was in Austin, Texas talking about tradwife influencers—women whose soft, nostalgic aesthetic is reshaping conversations about gender, faith, and politics.

Just up the road in Dallas, her colleague Kathryn Post had been surrounded by 6,700 women at “Sharpen the Arrows,” a high-energy conference hosted by conservative Christian commentator Allie Beth Stuckey.

Different rooms, same ecosystem: conservative women influencers blending wellness, homeschooling, motherhood, faith—and a very clear political worldview.

In this episode, Roxanne and Kathryn trace how pandemic isolation, sourdough starters, and “crunchy mom” content became a surprisingly powerful on-ramp into right-wing politics for thousands of women. They follow the journey of one former Bernie supporter turned MAGA homeschooler, unpack how these influencers use Christian language and gender ideals, and explore what happens when lifestyle content becomes a pipeline toward anti-trans activism, conspiracy thinking, and real-world policy changes.

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