June 9, 2026

The Business of Being Good

The Business of Being Good
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Anthropic, the Vatican, and the Moral Branding of AI

Imagine you're an engineer at one of the most powerful AI companies in the world. You've built a system that can write poetry, pass the bar exam, and hold a conversation that feels startlingly human. And then someone asks you: but does it know how to say it's sorry?

That question — about fault, correction, forgiveness — is not a technical question. It's a theological one. And the fact that engineers at Anthropic were asking it, and that they were asking it of Catholic ethicists and Vatican officials, is the story we're unpacking today.


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